Why apps are a business “must have”

imagesIncreasingly we turn to the web or an app for goods and services. Both provide the ideal shop window for any business wanting to be seen and heard. Apps have a further appeal because by their nature they are mobile.

Mobile media has become the number ONE media for consumers. To ignore this is to limit your business opportunities, reduce your market share and frankly, be left behind…the word on Commercial Street is written large and clear, get a mobile app, bring your website up to speed and link the two.

Smartphone ownership is growing. Here’s a quick check-list of the benefits of an app for business small or large, established or start up.

smartphone-sales-projection

  • An App will help grow your business, increase incomes, turnover and cash flow.
  • An app is always on, always available and always putting your brand in front of your customers.
  • An App will help promote your identity, your brand and your perceived image as modern and up to date. Your business icon will be visible on the user’s phone.
  • Add Push Notification and you have an immediate and easy to manage direct communication channel to those of your clients who have downloaded the app. For marketing departments this is the Holy Grail. Engage with your customers!
  • Apps will enable you to collect and collate information from your consumer base. What they like and what they want.
  • Retain existing customers by communicating with them through the app.
  • Keep updating the app either through inbuilt content management system or by refreshing content through your developer periodically.

Link the app to your website. A simple URL link will take your customers to your website where they can purchase goods, register their needs and more. All on the move. The mobile website in conjunction with the mobile app is here to stay and whilst many businesses have already seen the opportunities the combination offers, many are yet to adopt this beautiful synergy of app and website. In a couple of years the picture will be different as competition drives business’s investment into this channel. If they ignore it or leave it until later, their competitors will steal a march on them and grab market share. The advice from those who have already shifted gear would be;  act now, bring the app and website relationship to life for your business.

There are, in addition, a plethora of productivity apps which have helped business’s . The streamlining of working practice through communications and data collection, formatting and transmission in real time has sped up so many processes, reduced paper trails and increased overall efficiencies. Each month there are new releases and not all of these are distributed widely. There are many thousands of Enterprise release apps which have helped business’s gain an edge on their competitors.

Here at AppDevelopersUK we have created several business apps in this category and know from first hand testimony how powerful these apps can be out there in the field. One client commissioned us to create an app which links to their in house database of over 50 thousand component parts, each with a varying price. These can be schematically created on an iPad on the customer’s premises to give a real immediacy and to create a superb sales opportunity, whether it be fulfilling a need of the customer or up-selling. A business without an app is like a business without a website. Lost and rarely found.

 

Galaxy Glass

comedy galsses1Rumour has it that there may soon be a competitor for the much vaunted – though as yet unreleased- Google Glass . Tech Crunch for example suggest that  “Samsung is currently developing a Google Glass competitor, which is in fact provisionally named “Galaxy Glass,” set for launch in September at the annual IFA tech conference”

The news that Samsung is putting effort into a facially worn gadget with a provisional Galaxy Glass moniker, might re focus Google on getting its product into the mainstream as fast as possible. Fit to market with these innovations can be vital in grabbing the lion’s share of a market.

In some ways its surprising that this is the first rival bid for a spectacle based product. The Google glass concept has been well aired in the media for the past 18 months or more and opinions as to the likely success of the product vary widely.   A revised date for launch to the public is suggested to be in second half of 2014. But since there’s a chance that this could be” the next big thing” then why are there no alternative producers…until now that is. Perhaps the concept is tied up with patents and IP considerations…but in that case how would Samsung be moving into that space, after all they have plenty of experience jousting with their friends from Apple!

Come to think of it where are Apple in the whole Glass space wouldn’t we expect an iGlass product to be out sometime soon? Well nothing from Apple so far but perhaps they are watching the space carefully, seeing how the brave first movers get on and then maybe finessing their way into the space with some variation or other taking their design conscious consumers with them.

First mover advantage can count for a lot in certain markets but in the world of technology the most important factor is to put out a product the works, a product that is useful and one that doesn’t cost the earth. Well that’s all supposition…Meanwhile Google Glass is a well understood concept if not yet a mass worn product and Samsung are beginning the climb to market with a product which they might expect to be able to benefit from the phenomenal success of their mobile phone business which has grown stronger over recent years. One way or another the “Glass” is more than half full.