The fact that Apple are about to reach the mind boggling milestone of 50 billion app downloads represents a remarkable moment. Perhaps it’s more remarkable to note that it was only last year that Apple celebrated 25 billion app downloads. The downloads have doubled over less than 12 months! It is only as recent as January 2013 that the 40 billionth app was downloaded….
The other point to notice about these is that over half of them are available as FREE apps. The so called free app has of course engineered its own way to make money; the” in app” purchase. You get the free app with limited content or features and then are lured into downloading additional content or features through the in app offerings. This has been a particular success in the gaming side of the free app market. According to a survey by App Hero, Apple have 800,000 apps available on the store. Of these there will be a huge number presumably, which have enjoyed low levels of success whilst many others will account for huge numbers of downloads. One only has to think Angry Birds, EverNote or Google Maps for instance.
Whatever angle you look at it from, the app market, still a youthful enterprise by any standard, has made a big impression on daily lives of billions of people around the globe, and established a whole new economy. Once the app store matures we shouldn’t be surprised to see whole new avenues of commerce and business thriving and bringing new horizons to the world of apps.