Apple hit 50 Billion downloads. Android poised to overtake! As reported on this blog Apple are now proud to have announced the 50 billionth app download. It’s a breath-taking number in a breath-taking world of technical accomplishment. What makes this so noteworthy is the fact that at present smart phone penetration is still only around 50% of mobile phone users. It is predicted that by 2017 the penetration rates in Europe will reach 80 to 90%, increasing the number of potential customers for the App store and its competitors. Penetration of Smartphones in the USA lags someway behind Europe. There is therefore obvious potential for this number to accelerate towards 100 billion in the coming years is clear.
The App store has only been open for 5 years. Its “doors” opened in July 2005 with only 500 apps available to download. That number has grown to a current choice 850,000 different apps across 23 different categories. As if that’s not enough, these apps are available alongside a further half a million or so across the other major platforms.
In fact whilst Apple celebrates this milestone the fact is that Google’s Android platform is poised to take a more prominent position in the market and currently there are 500 million more Android apps from Google Play per month beingdownloaded. There are now 900 million Android based devices out there as compared to 600 million Apple devices. Google claims that it has had 48 billion downloads to date and is achieving 2.5 billion per month compared to Apple’s 2 billion monthly downloads. The trend is set for the coming months. Android will be pushing for top spot in the app distributing business sooner than those at Apple may wish to admit.