Apple V Android: Market Share

imgresApple V Android: Market Share. When we think of smart phones people often think first of Apple before Android. That’s interesting in light of the fact that in terms of numbers of people using Android devices the market is split as follows: Android 79% of the market, iOS 14.2%, Windows, 3.3%, BlackBerry 2.7 %others 0.7%.

Pretty comprehensive domination from Android then! So why is it so many of us think Apple when we consider the concept of the smartphone?  Surely it must be the branding, the marketing, the product simplicity the single design purist approach with only black or white models available. Android is happy to be diverse in design and manufacture to carry its OS. There are in excess of a thousand devices carrying the OS.

Smartphones, like many other products sell worldwide but the world is not a simple single marketplace. The development of a market in emerging nations of Asia and Africa in particular has undoubtedly helped the Android OS. Devices priced under£ 60.00 help popularise Android, in short its relatively affordable whilst iOS needs an expensive Apple iPhone to run on which are several times the price.  According to Gartner, Asia/Pacific, Latin America and Eastern Europe had the highest smartphone growth rates of 74.1%, 55.7% and 31.6% respectively, compared to the same quarter in 2012. This is largely growth in Android OS based devices.

Apple is recognized as more of a luxury item and hence may be considered as niche. Android on the other hand is  increasingly the people’s phone.  Between Apple and Android -with a teeny bit of help from the likes of Windows and Blackberry (though for how long is anyone’s guess)- smartphones account for 51.8% of the market share for mobile phones. It’s amazing to think that  it was only last month that the number of devices sold in a quarter finally out sell on the smartphone OS’s as opposed to the traditional “feature phone’s”.  This 51.8% figure is startling considering that 12 months ago the smartphone market accounted for only 36% of the market. meanwhile the never tiring wheels of marketing will grind on. Apple have their high profile annual jamboree very shortly…. Watch this space.

 

The Canal & River Trust’s eNatureWatch app

mzl.ciwsksnh.320x480-75AppDevelopersUK.com  have re developed the Canal & River Trust’s  eNatureWatch app.

Press Release July 2013 from the C&RT.

USE YOUR EYES AND IPHONE TO PROTECT WATERWAY HABITATS

Following a national report earlier this year stating that 60% of more than 3,000 animal and plant species have declined in the UK in the past 50 years, the Canal & River Trust today [Monday 29 July] launches Great Nature Watch – a campaign to get members of the public to help to protect 2,000 miles of waterway habitats.

The old industrial routes of canals and inland waterways have become a unique corridor for wildlife, providing essential shelter, food and breeding grounds.  The habitats they provide are helping to support many of the UK’s most valuable, yet threatened wildlife species such as kingfishers, butterflies and dragonflies.

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With the State of Nature Report highlighting that ‘freshwater and wetland habitats occupy just 3% of the UK’s surface but support around 10% of our species’, the Trust is asking for help to map its waterside habitats to ensure they remain a thriving place for hundreds of animal and plant species.

By using a free app called enaturewatch, or online via the Trust’s website, visitors will be asked a series of questions which will help paint the picture of a cross section of canal or river habitat being surveyed.

Peter Birch, Head of Environment for the Canal & River Trust, says: “Our ultimate aim is to ensure there are plenty of habitats for wildlife to move up and down our waterway corridors, through city centres, as well as remote parts of the countryside.  We’re hoping Great Nature Watch can support the great environmental progress we’ve made over the years. People power can make a big difference so we hope visitors to our canals or rivers will get round as much of our waterway network as possible and help create a ‘living map’.

“The countryside has been fragmented over the last 50 years with increasing urban environments.  Our 2,000 miles of waterway corridor are unique and we need to do all we can to keep them this way as we’re seeing so many species struggling for survival.  To do this, it’s vital that we continue to learn more about the state and health of our habitats so that we can help them flourish through our ecology work.”

Whilst out on the towpath, budding environment enthusiasts and families will be able to learn about what they see through a ‘spotter’s guide’, a section of the app designed to teach people about the wildlife, plants and trees that can be found on the towpath.

The revamped free enaturewatch app is available from iTunes and Google Play.  For more information on Great Nature Watch please visit www.canalrivertrust.org.uk/great-nature-watch.

For media enquiries please contact:Claire Risino, National Campaigns ExecutiveT: 0203 204 4430  M: 07785 920 863   E: claire.risino@canalrivertrust.org.uk

Apps Mean Business

images FOR APPSIncreasingly we turn to the web or an app for goods and services. Both provide the ideal shop window for any business wanting to be seen and heard. Apps have a further appeal because by their nature they are mobile. Mobile has become the number ONE media for consumers. To ignore this is to limit your business opportunities, reduce your market share and frankly, be left behind…the word on Commercial Street is written large and clear, get a mobile app, bring your website up to speed and link the two. Smartphone ownership is growing, for the first time ever more than 50% of all phone sales during the first quarter of 2013 were SmartPhones. Thats why Apps Mean Business.

Here’s a quick checklist of the benefits of an app for business small or large, established or start up.

  • An App will help grow your business, increase incomes, turnover and cash flow.
  • An app is always on, always available and always putting your brand in front of your customers.
  • An App will help promote your identity, your brand and your perceived image as modern and up to date. Your business icon will be visible on the user’s phone.
  • Add Push Notification and you have an immediate and easy to manage direct communication channel to those of your clients who have downloaded the app. For marketing departments this is the Holy Grail. Engage with your customers!
  • Apps will enable you to collect and collate information from your consumer base. What they like and what they want.
  • Retain existing customers by communicating with them through the app.
  • Keep updating the app either through inbuilt content management system or by refreshing content through your developer periodically.

 

Link the app to your website. A simple URL link will take your customers to your website where they can purchase goods, register their needs and more. All on the move. The mobile website in conjunction with the mobile app is here to stay and whilst many businesses have already seen the opportunities the combination offers, many are yet to adopt this beautiful synergy of app and website. In a couple of years the picture will be different as competition drives business’s investment into this channel. If they ignore it or leave it until later, their competitors will steal a march on them and grab market share. The advice from those who have already shifted gear would be: act now, bring the app and website relationship to life for your business.

There are, in addition, a plethora of productivity apps which have helped business’s . The streamlining of working practice through communications and data collection, formatting and transmission in real time has sped up so many processes, reduced paper trails and increased overall efficiencies. Each month there are new releases and not all of these are distributed widely. There are many thousands of Enterprise release apps which have helped business’s gain an edge on their competitors.

Here at App Developers UK we have created several business apps in this category and know from first hand testimony how powerful these apps can be out there in the field. One client commissioned us to create an app which links to their in house database of over 50 thousand component parts, each with a varying price. These can be schematically created on an iPad on the customer’s premises to give a real immediacy and to create a superb sales opportunity, whether it be fulfilling a need of the customer or up-selling.

 

Bird Track App released on iPhone

 

Bird Track App released on iPhone

BirdTrack app

Bird Track  is released on iPhone by App Developers UK. This is a beautiful  and highly rated bird watching app organised by the British Trust for Ornithology. The purpose of the app is to collect lists and casual records for BirdTrack users within the UK and Ireland. Records can be collected offline, and then verified and uploaded later, when convenient. GPS integration included and helpful recent local species & location hotspot viewers make this a useful app for any birdwatcher in the UK and Ireland.Bird Track App released on iPhone

This is a great app for all those who love to track the movements of birds. The data is posted to a powerful database which provides information for the user on the patterns of movements of different bird species. Take a look at the BTO website http://www.bto.org/ for details.Alternatively check out the app on iTunes.

Scanning the BTO twitter feed makes it clear that the app is being very well received by the BTO community of birdwatchers. Already tens of thousands of sightings have been logged through the app and these in turn are registering on the database so that all twitchers can get instant feedback from all points of the United Kingdom.

Twitter Music

A report from CNET suggests that Social and micro-blogging network Twitter will be launching a new dedicated music app for Apple iOS devices this month, Twitter Music.

iPhone and iPad users will be the first to try the imaginatively titled ‘Twitter Music’ app when it tunes up towards the end of March and the app’s development is backed by the San Francisco based audio tech company We Are Hunted which was recently purchased by Twitter. We Are Hunted is a little known entity with an employee base of just 10 which provides  online music news, searches and charts allowing them to be shared socially.

According to CNET Twitter will use the experience of its start-up acquisition to base the new Twitter Music software and the app will be presented in different sections including ‘Popular’, ‘Suggestions’ and ‘#NowPlaying’ which will be accessible through familiar Twitter tabs similar to those used in the main social app available on our mobile platforms.

Twitter is yet to make this news official but with the original social platform dominated by popular music artists such as Justin Bieber and Lady Gaga tweeting and trending worldwide with over 3.5 million followers each we think this is a great move forward.

New App Available – Mr Write

AppDevelopersUk have just published an app called Mr Write. Published on the AppStore on 25th January 2013, the app is out just in time for the Valentine’s day celebrations. The aim of the app is to let couples check their compatibility and chances of a successful relationship. It’s fun and simple to use. The app is also set to feature on The Tony Blackburn on Monday 4th Feb at 11am BBC Radio Berkshire –where one of the creators will be doing a live reading of Tony’s writing! http://www.bbc.co.uk/radio2/presenters/tony-blackburn/

The app has be released on the App store https://itunes.apple.com/us/app/mr-write/id594837184?mt=8 and could answer a lot of those niggling doubts for existing couples or prospective lovers all over the world. An Android version is coming very soon.