Why apps are a business “must have”

imagesIncreasingly we turn to the web or an app for goods and services. Both provide the ideal shop window for any business wanting to be seen and heard. Apps have a further appeal because by their nature they are mobile.

Mobile media has become the number ONE media for consumers. To ignore this is to limit your business opportunities, reduce your market share and frankly, be left behind…the word on Commercial Street is written large and clear, get a mobile app, bring your website up to speed and link the two.

Smartphone ownership is growing. Here’s a quick check-list of the benefits of an app for business small or large, established or start up.

smartphone-sales-projection

  • An App will help grow your business, increase incomes, turnover and cash flow.
  • An app is always on, always available and always putting your brand in front of your customers.
  • An App will help promote your identity, your brand and your perceived image as modern and up to date. Your business icon will be visible on the user’s phone.
  • Add Push Notification and you have an immediate and easy to manage direct communication channel to those of your clients who have downloaded the app. For marketing departments this is the Holy Grail. Engage with your customers!
  • Apps will enable you to collect and collate information from your consumer base. What they like and what they want.
  • Retain existing customers by communicating with them through the app.
  • Keep updating the app either through inbuilt content management system or by refreshing content through your developer periodically.

Link the app to your website. A simple URL link will take your customers to your website where they can purchase goods, register their needs and more. All on the move. The mobile website in conjunction with the mobile app is here to stay and whilst many businesses have already seen the opportunities the combination offers, many are yet to adopt this beautiful synergy of app and website. In a couple of years the picture will be different as competition drives business’s investment into this channel. If they ignore it or leave it until later, their competitors will steal a march on them and grab market share. The advice from those who have already shifted gear would be;  act now, bring the app and website relationship to life for your business.

There are, in addition, a plethora of productivity apps which have helped business’s . The streamlining of working practice through communications and data collection, formatting and transmission in real time has sped up so many processes, reduced paper trails and increased overall efficiencies. Each month there are new releases and not all of these are distributed widely. There are many thousands of Enterprise release apps which have helped business’s gain an edge on their competitors.

Here at AppDevelopersUK we have created several business apps in this category and know from first hand testimony how powerful these apps can be out there in the field. One client commissioned us to create an app which links to their in house database of over 50 thousand component parts, each with a varying price. These can be schematically created on an iPad on the customer’s premises to give a real immediacy and to create a superb sales opportunity, whether it be fulfilling a need of the customer or up-selling. A business without an app is like a business without a website. Lost and rarely found.

 

5 Stars for I Plan Success App

Apps Magazine awards 5 stars for iPlanSuccess© This comes as no surprise ofcourse but is a welcome addition to other 5 star reviews (see below where a google search reveals CNET and iTunes have also racked up 5 start reviews for the app.)

iplan article 5 star

iplan successgoogle CNET and iTunes rack up 5 Stars for iplansuccess

Since its release just before Christmas, the iPlanSuccess©  App has been succeeding in the self help space where others have fared less well. The purpose of the app is to enable users to track their progress over a number of key areas of their lives. They plan for success by using the app as a companion to remind, to log and to inspire. Now we all need a bit of help these days to organise and prioritise in as simple and clear a way as possible and that’s why this app has gained a substantial fan base already!

iPlanSuccess© is a practical application that allows you to be more successful. It helps you:

  • Identify what is important to you; what you value and makes you feel good
  • Assess your own capabilities; your strengths and how you might limit yourself
  • Develop well thought through goals and appropriate actions; identify support to draw on, and set realistic timescales
  • Monitor progress with a clear real-time overview and…
  • Achieve more, in all likelihood, than you would have done.

iPlanSuccess© is much more than another one of those task or reminder lists. It is a serious tool for people who really care about achieving their ambitions. It ensures you identify the goals and actions that are right for you.

AppDevelopersUk developed the app on behalf of two professional workplace consultants who have been developing the concept behind their unique approach to this for many years. They came to us with a paper based version which was already tried and tested in many blue chip companies on their client lists. The task of turning this into an iPad app was one we relished. Working across numerous iterations our development team produced a fine tuned final version which was released in December 2012. To date there have been no updates or upgrades (testimony to our developer’s skills as well as to a fantastic brief!) but in the future there is scope for white labelling as well as feature upgrade work. If you are interested in white labelling this app do contact us and we will be happy to put you in touch with the company who designed the app.