WhatsApp for the Apple iOS platform will be getting a slight change in the coming weeks as the cross platform messaging service will be going from its current flat fee download charge to the more standardised Annual payment system that is used by other platforms.
WhatsApp has historically been available on the Apple App store for iOS for a small nominal fee of £0.69 and from then onwards it has been free but with the explosion of the app on other platforms including Windows Phone 8 OS and android the app is now going to follow on with the Annual pricing system.
All other OS users get access to the WhatsApp messenger free for the first year of service (this is when you build up contacts and messages with your friends) then after this time the service goes to a yearly subscription for just 0.69p.
As anyone who uses the service will attest it is well worth the meager 69p that it costs for the annual subscription as the Messenger allows you to send free messages, Images and videos across the world and to all platforms free of charge.
WhatsApp CEO Jan Koum has reportedly revealed the change in iOS price plans to a Dutch journalist Alexander Klöpping, saying that while the company is relaxed on exact dates, the switch is definitely on the 2013 road map.
Koum also stated that the new pricing will only happen for new users so if you’ve already downloaded WhatsApp on iOS, you won’t need to pay for the annual premium. One could imagine it could be pretty hard to keep track of the users that require to spend the annual fee, against those who don’t – but with technology forever improving there are many software solutions available that could make this easier, for example, this management service from FastSpring could help in managing subscriptions, so there shouldn’t be any mishaps in having to pay a fee you’re not required to.
No reasons were stated over the pricing change but it makes sense to streamline and bring all of the pricing’s for all OS’s into one line.