Apple v Android Smartphone battle – no sign of let up.

screen-shot-2013-04-05-at-8-13-29-am - CopyApple v Android Smartphone battle – no sign of let up. Just as we all thought  that Android had crept up and stolen the number 1 spot from Apple with giants such as the Samsung Galaxy S3 ploughing through the dazzling array of handset choices, we have  new statistics showing that Apple are holding their position. In fact, figures from ComScore MobiLens show that between November 2012 and February 2013 Apple has increased its share of the smartphone market in the USA from 35% to 40%. Moreover in the same time period Android has lost a few percentage points slipping from a mighty 53.7% to 51.7%. Ok so it’s a small shift rather than a seismic movement but it’s significant because all the signals had been that Android was stealing a march on the Apple pie. (Ahem…).

The next few months will be critical to see whether this surprising turn of numbers continues. Both Google and Android have got some big hitting releases coming up which will presumably lead to increased handset sales on the Android side of the equation and As ever the next iPhone is already anticipated with the usual degree of whispered expectations for great things.

The lack of a third big hitting platform in the smartphone arena has led to a duopoly and there’s no end to this in sight. But in the mobile world nothing is certain and a single game changing move by Windows could lead to a serious challenge to the status quo.